Sunday, 31 January 2010

Free publicity is good publicity....

The Halifax Evening Courier decided to feature the launch of our new cheese - Pexommier. The picture took some doing though - me and Andrew squeezed together hunched over a pile of cheese for what seemed like an age.

Read the first comment below the article. Local newspapers are there for free publicity! It is down to companies like ours to create news stories for them. Unfortunately (or not) :-) free publicity does follow when they decide that we've created a story worthy of reporting.

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