Saturday 15 August 2009

East Lee Soft Cheese has now been launched....



We finally got there today with the launch of our first cheese - East Lee Soft cheese!



It's not been easy! It's taken 12 months hard work, working with 58 suppliers (who've benefited to the tune of 110 invoices!) and numerous council departments, agencies and organisations. But it's good now to finally see the cheese being bought by the public of Todmorden.

This week has seen us create (and individually wrap!) hundreds of cheeses to simultaneously launch at the Crumbly Cheese stall in the indoor market and the Bear Wholefoods and Cafe. In addition, the Todmorden Vintner Bistro and Cherries Tea Room have now included the cheese on their menus.

Inbetween producing the cheese, we've been interviewed by the Todmorden News to coincide with the launch. To view the article, see http://www.todmordennews.co.uk/news/Say-cheesebecause-Todmorden-now-has.5552072.jp

This is how the cheeses looked on the Crumbly Cheese stall. Andrew spent ages arranging them like this, it didn't last long......

1 comment:

Unknown said...

'Fantastic'... congratulations, i know how it feels to finally get your product out there, hope everything went well for you and i am sure there was lots of interest, as no one else in the area makes a soft cheese :)
It looked good on Jean's stall, i am sure she has told you that she and my wife have had issues, but we won't go there, as long as it works for you selling through Hartley's thats fine.
Again, very well done!!
Do you think you would show your soft cheese because i am sure you would do well.