Sunday 31 January 2010

Free publicity is good publicity....

The Halifax Evening Courier decided to feature the launch of our new cheese - Pexommier. The picture took some doing though - me and Andrew squeezed together hunched over a pile of cheese for what seemed like an age.

http://www.halifaxcourier.co.uk/news/New-cheese-a-big-hit.6012089.jp

Read the first comment below the article. Local newspapers are there for free publicity! It is down to companies like ours to create news stories for them. Unfortunately (or not) :-) free publicity does follow when they decide that we've created a story worthy of reporting.

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